What we check, specifically
- Origin detection via reverse image search (TinEye index, ±50M images)
- Match against known stock libraries (Getty, Shutterstock, Adobe Stock)
- EXIF & metadata analysis for licence indicators
- Detection of AI-generated images (Stable Diffusion, Midjourney signatures)
- Directive 2001/29/EC (InfoSoc)
- Berne Convention art. 5
- CJEU C-160/15 (GS Media)
Sample finding
Potentially unlicensed Getty Images photo found on /about-us.
The risk if you ignore this
Demand letters from cross-border copyright firms (CopyTrack, Pixsy, Permission Machine). Settlements €800–€1,500 per image. The EU Copyright Directive (2001/29/EC) is implemented in every member state — claims are enforceable in the user’s country.