Website Rules in Austria
Austrian websites must include an Impressum under the ECG §5 and Mediengesetz §§24-25. The DSB enforces GDPR with a focus on cookies and tracking.
Datenschutzaufsichtsbehörde:
Datenschutzbehörde
(DSB)
Anforderungen
3
länderspezifische Regeln
Leitfäden
0
Leitfäden verfügbar
Spezifische Anforderungen für Österreich
Impressum (ECG §5 + Mediengesetz)
Austrian law requires website identification under ECG §5 (E-Commerce-Gesetz) and media disclosure under Mediengesetz §§24-25. Both must be accessible from every page.
DSB enforcement
The Austrian DSB was the first EU DPA to rule that Google Analytics transfers to the US violated GDPR (January 2022, noyb complaint).
Cookie consent
Austria follows the standard GDPR/ePrivacy approach to cookies. The DSB has aligned with the EDPB guidelines on valid consent.
Durchsetzung in Österreich
The Austrian DSB made international headlines in January 2022 when it ruled — following a noyb complaint — that using Google Analytics violates GDPR because data is transferred to the US without adequate protection. This decision influenced similar rulings across France, Italy, and other EU member states. The DSB has also fined companies for using cookie banners that lacked a clear reject option.
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